Our website is designed to bring people in, direct them to information of interest and funnel them into applying for Emily Griffith Opportunity School. For the month of August, 2009 we received about 1,220 applications which equals about 40 applications/day. We are very excited to announce that during the month of August, of 1,531 visits to the Getting Started Checklist, 712 (47%) proceeded to the Application. This is just one of the many measures that helps us monitor our websites' effectiveness.
August 2009 we received:
- 17,612 Visits/month compared with 4,367 of other sites our size
- 26.60% Bounce Rate (visits in which the person left our site from the entrance page) compared with 43.13% of other sites our size
- 5:02 min is the Average Time spent on site compared with 2:27 min on other sites our size
- 7.31 Pages/Visit compared with 3.42 pages/visit of other sites our size
- 53.80% are New Visits compared with 62.28% on other sites our size.
August's Most Popular Pages by number of Pageviews:
- LPN: 1,800
- CNA: 1,525
- Medical Assistant: 750
- Pharmacy Technician: 681
- Cosmetology: 653
- Fashion Development/Professional Sewing: 639
- Dental Assistant: 567
- Culinary Arts: 530
- Medical Billing/Coding: 516
- Computer Network Technician: 503
August's Top Traffic Sources:
- Direct source (typed in url): 44.77%
- Google.com search: 34.8%
- Bing.com search: 4.77%
- Yahoo.com search: 3.87%
- Cccs.edu (referral): 1.08%
Upcoming Online Marketing Campaigns:
- Google advertising with PayPerClick
- Facebook advertising
- Facebook and Twitter social networking accounts
- Continued email campaigns to prospective students and applicants
If you have further questions about our website or our online marketing campaigns, please contact Christine_Hill@dpsk12.org or Marla_Rodriguez@dpsk12.org.
6 comments:
I think these numbers are great. I am glad to see the website being used more.
Can you explain 'other sites our size' comment? Is it other schools, or just sites with the same number of pages or ??
For an educational institution to have incorrect grammar in the blog posting title is unexcusable. I am not an in-house employee but an outsider.
Great work PR Dept!
Thank you for letting us know. We apologize for the grammatical error and it has been fixed.
Currently, we use two different reporting companies: Google Analytics and Bivio (our website hosting and software company). Because Google Analytics is used by hundreds of thousands of people to report on their website they are able to categorize the sites by size. According to Google Analytics, "sites by size" is "Based on the number of visits each site receives..." "...sites of similar sizes are grouped together under three classifications: small, medium, and large." (http://www.google.com.na/support/googleanalytics/bin/answer.py?hl=en&answer=90161)
Dear outsider, the word is inexcusable NOT unexcusable. It is ironic that you have made an error while calling another error inexcusable. Perhaps the lesson is that none of us, not even those who work at an educational institution, is infallible. This is a call for civility for all!
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