Students Send Applications at Record Rates - For the month of January, 2010 Emily Griffith received 1,408 applications on the web site which equals about 45 applications/day. For comparison, 823 applications (26.5 applications/day) in December 2009 and 865 applications (28 applications/day) in August 2009 were received.
Web Visitors Navigate to Become Students - Of the approximately18,915 visits per month, 61% of visitors navigated to the first stage of application, marking the highest conversion rate since the measurement began.
Comparatively Speaking - In comparison with other Vocational & Continuing Education sites of a similar size, in January 2010 the site received:
| Measure | Emily Griffith | Other Sites | Difference |
| Visits/month | 18,915 | 6,303 | 200.10% higher |
| *Bounce Rate | 22.64% | 44.47% | 49.10% lower |
| Average Time | 5:23 min | 2:51 min | 88.58% higher |
| Pages/Visit | 7.55 | 3.76 | 100.57% higher |
| New Visits | 61.25% | 60.57% | 1.13% higher |
*(visits in which the person left our site immediately – lower number is desirable)
Search Engine Optimization (SEO) Pays Off- In October program page titles were added to the web site to help search engines find Emily Griffith pages better. Great news: it worked! The programs are more findable by Google. January was the best month for site usage for Visits, Pageviews, Pages/Visit, Bounce Rate, Average Time on Site and Percent of New Visits.
January’s Most Popular Program Pages by number of Pageviews:
1. LPN 2,269 (Dec. 1,491)
2. CNA 2,242 (Dec. 1,339)
3. Medical Assistant 1,009 (Dec. 636)
4. Pharmacy Tech 838 (Dec. 562)
5. GED 771 (Dec. 564)
6. Cosmetology 733 (Dec. 500)
7. Network Tech 673 (Dec. 428)
8. HVAC 651 (Dec. 348)
9. Welding 647 (Dec. 359)
10. Pro Sew 627 (Dec: 464)
January’s Top Traffic Sources:
Google.com search: 55.79%
Direct source (typed in url): 14.32%
Bing.com search: 7.97%
Yahoo.com search: 6.02%
Google (cpc): 1.86%